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Tips for Succeeding with a New Startup

By Features Desk

Thursday, December 5, 2019.

Launching a new business venture can be daunting, particularly when you hear so many stories about businesses failing straight out of the gate. While it is impossible to guarantee success, there are a few steps that you can take which should help you find some initial stability and success so that you can make an impact on the market and start to make a name for yourself. You will need more than a great business idea to succeed, but read on for a few tips which will hopefully help during these early stages of the venture.

Keep the Operation Basic

First, you need to keep the operation as basic as possible while still being able to provide a high-quality product/service. Look to keep costs low when starting to maximise earnings and you can then search for ways to upgrade once you have more money coming in. You can keep costs low initially by:

  • Remote working

  • Outsourcing

  • Buying second-hand equipment

  • Using open-source software

Create a Strong Brand Identity

It is your branding which helps you stand out from the crowd and stick in the mind of the consumer. Therefore this needs to be done with careful thought and preparation. It’s a good idea to work with a professional to come up with an identity which will be memorable, clever and relevant to your target customer. This will include the following:

  • Company name

  • Logo

  • Slogan

  • Color palette

  • General personality


Strong research will help you make intelligent, informed business decisions which should then help you to find some success early on. When you know the market inside out, it will give you a competitive advantage and allow you to take action and deliver results. This research should include:

  • Current industry news and trends

  • Predicted growth

  • Who your competitors are and their strengths and weaknesses

  • Who your target customer is and their wants and needs

  • What your USP is

Digital Marketing

A lack of brand awareness is what usually holds a new startup back in the early stages. This is why you need to invest in digital marketing prior to the launch so that you can create a strong online presence from day one. This should include link building services from experienced agencies like clickintelligence.co which will help improve your search engine ranking and get more traffic to your site.


Another challenge is that consumers may also be skeptical of a new brand to the industry because they do not yet have a reputation. However, you can usually get even the most loyal consumers to try a new brand with a good promotion. This can be a smart move for a new business and help you to get customers right from the start.

Finding early success with a new startup is challenging and you will be desperate to make an immediate impact to steady the ship early on. These tips should help you do this so that you are able to make an impact on the industry and start to build a reputation for yourself.

Tips for Succeeding with a New Startup

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